Who is MVD Express?

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As the old saying goes, there are three things that are unavoidable in life: death, taxes, and waiting in line at the Motor Vehicle Department.


And so the concept of MVD Express was born - charge the customer a fair, additional fee for processing a driver's license, title or registration - in exchange for providing fast and friendly service.


It all began in 1994, when MVD Express CEO Janice Lucero was awarded a contract to develop and run a statewide DWI awareness program called "None for the Road."  Lucero found that the class participants were unhappy because after the course, they then had to return to the MVD and wait in line to receive their license.  One year later, MVD Express partnered with New Mexico Taxation and Revenue to provide driver's licenses on-site to Albuquerque participants in the class - a service that had never been allowed before.  The Motor Vehicle Division saw this as an opportunity to offer additional services to the public without any additional costs to the State of New Mexico; Lucero saw this as an opportunity to make the process more convenient for citizens.  By 1996, in an unprecedented move by any MVD in the nation, Lucero was awarded a two-year pilot program which would allow her company to provide MVD services in a private office setting.  In the first year she processed more than 50,000 MVD transactions.


At first, her business proposition was seen to most as simply ridiculous.  Who would pay for a service at MVD Express, when the same service could be provided at a State office absolutely free? However, Lucero's argument for success was solid: Americans are working more hours than ever, and would pay to regain some of their valuable time.


Over the past sixteen years, MVD Express has both created and transformed an industry.  From one small location located inside a grocery store, MVD Express has grown to assist approximately 22,000 customers a month through their 11 operations in Albuquerque, and branches in Santa Fe, Las Cruces, Rio Rancho and Los Lunas, New Mexico.


What began as a modest endeavor has evolved into a $5 million company employing 124 people, serving the public six days a week.  Lucero realized early on that in order to remain the market leader, innovation and continual improvement in the delivery of service would be critical.  At their own expense, MVD Express has developed proprietary software with many capabilities, including specialized features which ensure accurate reporting while identifying possible avenues for fraud.  The software, known as WebExpress also provides a training loop for employees, and a special communication section allowing all employees to be informed in real-time of important information such as regulation updates, new reporting procedures, fraud alerts, and messages received from Santa Fe TRD, and MVD Express internal operations.


MVD Express is a company which understands that each day, their customers vote with their checkbooks.  Their growth and success is due to a leader who engages her employees and lives the concept that their very livelihood depends on offering nothing less than superior service.

Written by: Melissa T. StockCOO, MVD Express

Janice Lucero, MVD Express CEO